AxE and it's heavy scent

why... just why... we see these commercials that are on TV or on the computer when you browse the internet but why in the world are these deodorants or what ever they call them these days. AxE specifically has this smell that they all are the same just that they give out gimmicks that make you want to buy the next one but they all smell the same and they have the heaviest smell for one I've ever had is it worth it? i don't really think so.